AI Office of Ireland
Launched in 2026, The AI Office of Ireland is the national authority responsible for coordinating the implementation of the EU AI Act.
Working with members of the Department of Enterprise, Tourism and Employment, I designed the AI Office of Ireland’s brand, from initial concept to full rollout across web, print, social and internal assets.
The project culminated in the development of their brand guidelines, giving the AI Office a clear foundation to build on.
Client: Department of Enterprise, Tourism and Employment
Role: Brand Design | Graphic Design
Agency: Connelly Partners
Logo Design
The mark is based on a grid of squares and a single 45° line. From those two elements comes an abstract A and I that rises left to right, a quiet nod to progress, and to human and artificial intelligence meeting in one form.
Brand Guidelines
The project culminated in a comprehensive set of brand guidelines. From tone of voice and logo construction to typography, colour and photography, they set out every part of the identity, with the design grid showing how it extends across social, print, outdoor and presentation templates.
