Expressway
To shift perception from standard coach travel to the experiences waiting at the end of the journey, the "Just an Expressway Away" campaign placed passenger passions front and centre. By highlighting key direct routes connecting destinations like Galway, Cork, Sligo, and Dublin Airport, the creative reframed Expressway not just as a reliable, stress-free transit option, but as the gateway to outdoor adventures, weekend getaways, live music, and reunions with loved ones.
Client: Expressway
Role: Motion Design | Video Editor
Agency: Connelly Partners
Brand Film
As the editor and post-production artist on the project, I brought the campaign's ambient visual style to life by assembling a calming, atmospheric brand film.
Stitching together various pieces of video, shot on a multitude of locations across Ireland, my role was to combine the footage with motion design, while creating a unique soundscape, designed for each location.
Social Stories
Taking the core approach of creating a sensory experience unique to each featured location, a series of 6-second shorts were created.
Each stripped down to the essentials: visuals, soundscape, and message.
